Michael has spent his career working within the med-tech industry. He has worked across several multi-national businesses in a range of international sales, product, marketing and general management roles. In addition he is co-founder of Developed Edge - a specialist medical sales training company; Beyond Target - an e-magazine for sales and marketing professionals, and is the author of two best-selling books. He is currently the Chief Commercial Officer at Sonendo. He writes about business, growth and connection. This is his blog.